Welcome to my creative corner.
With over a decade of experience in digital design leadership, I have honed my skills in crafting innovative, user-focused solutions across a diverse range of platforms, including web, mobile, wearable technology, and digital kiosks. My journey has taken me through various industries such as retail, travel, hospitality, entertainment, and food, where I've prioritized AI integration, accessibility, and user-centric design.
My career began in the consulting world with firms like Accenture, Isobar, and Slalom. Recently, I transitioned to JPMorgan Chase, where I am committed to redefining the impact of design in the payments sector by crafting experiences that are both seamless and inclusive.
Curious about how I approach UX design? Take a look.
Design Portfolio
An overview of my UX/UI journey, showcasing 16 years of expertise in leading design projects, driving user-centered design strategies, and delivering user-friendly solutions across various industries.
Résumé / CV
An overview of my professional journey, showcasing 16 years of expertise in leading design teams, driving user-centered design initiatives, and delivering impactful solutions across diverse industries.
Entrepreneurship
Back in 2018, my wife and I identified a need in our community, and we decided to fill it. Check out Mubdian (Arabic for ‘two creative people’), our retail brand, where I personally design each and every product.
My End-to-End Design Process
🎯 where I thrive
User Research & Discovery
🎯 Talk to real users (ask the tough questions!)
Send out surveys that people actually fill out
Scope out competitors (professionally, of course)
Prioritize feedback like a seasoned pro
Vision Setting & Ideation
🎯 Align teams in vision workshops (everyone gets on the same page)
Brainstorm in co-creation sessions (bad ideas welcome!)
🎯 Churn out wireframes (Figma is great, but so is messy pen-and-paper)
Pick features that pack a punch in prioritization workshops
Prototyping & Testing
Take prototypes from scrappy to polished
🎯 Test with real users (yes, they’ll tell you what’s broken)
Double-check with screen readers (accessibility for the win!)
Iterate based on what works (and what doesn’t)
Implementation & Handoff
Pass off designs to devs (without losing the magic)
QA like a hawk (find those sneaky bugs)
Analyze feedback and tweak for success
If time permits: share the story in a case study (bragging rights earned!)