Welcome to my creative corner. 👋🏼

With over a decade of experience as a digital design leader, I drive innovative, user-centered design solutions across platforms like web, mobile, wearable technology, digital kiosks — and more! I’m passionate about championing a user-first approach in every project, from formulating design strategies to designing intuitive interfaces and conducting usability testing.

I started my consulting career at Accenture over 15 years ago. Since then, I’ve led design teams and mentored dozens of talented designers. At Slalom, I pioneered Chicago’s Experience Design practice, contributed to over $10 million in sales and led ID&E training. Fluent in five languages. Throughout my career, I’ve worked in a number of industries (e.g., retail, travel, hospitality, entertainment, food, and more) and have enjoyed a focus on AI, accessibility, and customer-centric design. My blend of strategic vision and technical execution makes me an invaluable asset to any design team.

👀 Think I’d be a good fit for a lead role in your organization?

Let’s chat! Until then, feel free to check out my portfolio and resume.

Design Portfolio

An overview of my UX/UI journey, showcasing 16 years of expertise in leading design projects, driving user-centered design strategies, and delivering user-friendly solutions across various industries.

Résumé / CV

An overview of my professional journey, showcasing 16 years of expertise in leading design teams, driving user-centered design initiatives, and delivering impactful solutions across diverse industries.

Entrepreneurship

Back in 2018, my wife and I identified a need in our community, and we decided to fill it. Check out Mubdian (Arabic for ‘two creative people’), our retail brand, where I personally design each and every product.

Clients I've enjoyed designing for include:

My End-to-End Design Process

🎯 where I thrive

User Research & Discovery

🎯 Talk to real users (ask the tough questions!)

Send out surveys that people actually fill out

Scope out competitors (professionally, of course)

Prioritize feedback like a seasoned pro

Vision Setting & Ideation

🎯 Align teams in vision workshops (everyone gets on the same page)

Brainstorm in co-creation sessions (bad ideas welcome!)

🎯 Churn out wireframes (Figma is great, but so is messy pen-and-paper)

Pick features that pack a punch in prioritization workshops

Prototyping & Testing

Take prototypes from scrappy to polished

🎯 Test with real users (yes, they’ll tell you what’s broken)

Double-check with screen readers (accessibility for the win!)

Iterate based on what works (and what doesn’t)

Implementation & Handoff

Pass off designs to devs (without losing the magic)

QA like a hawk (find those sneaky bugs)

Analyze feedback and tweak for success

If time permits: share the story in a case study (bragging rights earned!)

  • “Osmaan’s collaborative approach elevated our design process, and his engaging storytelling brought designs to life, exciting our audience about the possibilities of a fantastic user experience.”

    – Teresa A., Director of User Experience at Gap, Inc.

  • “Very impressed. Osmaan did a stellar job capturing the client discussion in a way that was visually impactful. His executive storytelling will make a huge impact at the C-level, it’s some of the best work I have ever seen.”

    – Byron M., Senior Director of Financial Services at Slalom

  • “Osmaan, my People Leader, has been a long-time champion throughout my career. He believed in me, helped secure my promotion, and provided practical and emotional support. He's a huge reason why my experience here has been so good.”

    — Nadia E., Senior Consultant at Slalom

  • “Osmaan’s exceptional support and care during challenging times have been invaluable. His unwavering guidance and empathetic nature brought warmth, encouragement, and laughter, making a significant difference in my time here.”

    — Rachel V., Consultant at Slalom