Welcome to my creative corner. 👋🏼
With over a decade of experience as a digital design leader, I drive innovative, user-centered design solutions across platforms like web, mobile, wearable technology, digital kiosks — and more! I’m passionate about championing a user-first approach in every project, from formulating design strategies to designing intuitive interfaces and conducting usability testing.
I started my consulting career at Accenture over 15 years ago. Since then, I’ve led design teams and mentored dozens of talented designers. At Slalom, I pioneered Chicago’s Experience Design practice, contributed to over $10 million in sales and led ID&E training. Fluent in five languages. Throughout my career, I’ve worked in a number of industries (e.g., retail, travel, hospitality, entertainment, food, and more) and have enjoyed a focus on AI, accessibility, and customer-centric design. My blend of strategic vision and technical execution makes me an invaluable asset to any design team.
👀 Think I’d be a good fit for a lead role in your organization?
Let’s chat! Until then, feel free to check out my portfolio and resume.
Design Portfolio
An overview of my UX/UI journey, showcasing 16 years of expertise in leading design projects, driving user-centered design strategies, and delivering user-friendly solutions across various industries.
Résumé / CV
An overview of my professional journey, showcasing 16 years of expertise in leading design teams, driving user-centered design initiatives, and delivering impactful solutions across diverse industries.
Entrepreneurship
Back in 2018, my wife and I identified a need in our community, and we decided to fill it. Check out Mubdian (Arabic for ‘two creative people’), our retail brand, where I personally design each and every product.
Clients I've enjoyed designing for include: | ||||||
My End-to-End Design Process
🎯 where I thrive
User Research & Discovery
🎯 Talk to real users (ask the tough questions!)
Send out surveys that people actually fill out
Scope out competitors (professionally, of course)
Prioritize feedback like a seasoned pro
Vision Setting & Ideation
🎯 Align teams in vision workshops (everyone gets on the same page)
Brainstorm in co-creation sessions (bad ideas welcome!)
🎯 Churn out wireframes (Figma is great, but so is messy pen-and-paper)
Pick features that pack a punch in prioritization workshops
Prototyping & Testing
Take prototypes from scrappy to polished
🎯 Test with real users (yes, they’ll tell you what’s broken)
Double-check with screen readers (accessibility for the win!)
Iterate based on what works (and what doesn’t)
Implementation & Handoff
Pass off designs to devs (without losing the magic)
QA like a hawk (find those sneaky bugs)
Analyze feedback and tweak for success
If time permits: share the story in a case study (bragging rights earned!)